22 Beautiful, Impressive, Multi-Industry, and Free Email Marketing Templates

Vũ Khôi

Author at Wotech Electronics Blog

With the explosion of information technology, in recent years selling, introducing products, and caring for customers through Email Marketing campaigns has become familiar to many organizations. Software offering free email marketing templates such as Mailchimp, GetResponse, or Hootsuite is increasingly favored by businesses. However, how to create an Email Marketing campaign that impresses customers is a question many businesses ask.

Every beautiful, professional Email Marketing template sent out helps the business achieve positive results in advertising and customer care. The criteria for an impressive Email Marketing template are quite easy to meet. Following these criteria will bring satisfaction and raise customers' email open rates.

Criteria for a professional Email Marketing template

Professionalism in Email Marketing design is expressed through many factors. Harmoniously combining the criteria with one another helps grab recipients' attention and thereby raises the email open rate. So what does an Email Marketing template need to be called "professional"? Read the article Guide to doing email marketing or keep the following points in mind:

The layout of an Email Marketing template

You can design your Email Marketing layout vertically or horizontally, but vertical layouts are currently the most popular. Most Email Marketing templates today use a vertical layout. The content and images of an impressive Email Marketing should be divided in a suitable ratio of 60:40 or 70:30. This golden ratio increases the chance that your email lands in the recipient's inbox when sent. Calls to action (CTAs) should be clear and appealing to increase conversion rates.

In particular, note that your email will be considered spam if it contains:

• Too many images or images that are too large. An email containing only one large image with no other content whatsoever.

• Headings and content that are over-bolded, over-italicized, or written in excessive capitals — or even entirely.

• Content with many links or many HTML-formatted elements.

• Content with many special characters or redundant characters.

Standard size of an Email Marketing template

For width, the size of an Email Marketing should be 600px–650px. Although you have quite a few other options, many email apps struggle to display emails wider than 650px properly.

If your email is wider than the standard, customers will have to rotate their screen sideways to view all of the content. This inconvenience may make recipients reluctant to read your email.

On the other hand, professional Email Marketing templates have no height limit, but remember: the longer the email, the harder it is for readers to grasp the message you want to convey.

Most Email Marketing content today runs about 1500px to 2000px long. This length is just enough to express your messages concisely while remaining convenient for customers to scroll through the whole email.

Don't save your most valuable information for the end of the email; emphasize it in the first sections. This creates an immediate impression and fully conveys the important information you want to deliver to your readers.

Fonts in an Email Marketing template

Font is just as important a factor as email content, because if the font is hard to read and confuses readers, no matter how good the content is, they will struggle to fully understand the message you want to convey.

To make your Email Marketing professional, use at most 2 fonts.

Avoid hard-to-read typefaces and prioritize familiar fonts such as Times New Roman, Arial, Tahoma, Verdana, Georgia, etc.

Also, font size should range between 14 and 16 — not so small that readers strain their eyes, and not so large that it hurts the email's aesthetics.

Mobile compatibility

Nowadays, the number of email users on mobile phones keeps growing. So if your Email Marketing only displays well on computers, you'll miss the chance to reach the customer segment that regularly uses smartphones.

To fix this, before sending, don't skip the step of testing and previewing across multiple apps and devices.

In addition, attach a reminder telling customers to view the email in a browser in case the Email Marketing cannot display on their phone or tablet.

>>>> Read more: What is an email signature? Benefits and tips for creating a professional email signature

Introducing some impressive Email Marketing templates today

If you work in marketing, whenever a new campaign comes around you surely worry and rack your brain to produce impressive Email Marketing. Without fresh, unique creative ideas, your Email Marketing campaign will not achieve its goals — which is why investing in Email Marketing content is the first and most necessary step.

Below, we will introduce some beautiful and incredibly impressive sales Email Marketing templates.

Perfect Timing

This is not a typical Email Marketing template, but with a simple, easy-on-the-eyes design that goes straight to the point, Perfect Timing turned Email Marketing into a very eye-catching watch display counter, complete with product names and prices. This is an Email Marketing design template chosen by quite a few businesses.

Animal Farm

This Email Marketing template introduces products from a collection of animal-shaped measuring cups — pigs, cats, pigs, etc. — using adorable images, with product names, prices, and buy buttons arranged appropriately to spark customers' curiosity.

Ben Sherman

The special point of this design is dividing the Email Marketing content into blocks and placing the image along with the most representative information in the center to attract customers' attention.

Espirit

An Email Marketing template highly rated for its creativity and unconventional style. Each outfit has an accompanying CTA (call to action) button so customers can pick whatever catches their fancy.

Lomography

This is considered a successful Email Marketing template highly appreciated by many customers. By creating white space to draw customers in, the unique product colors in the email captivated customers, arousing their curiosity, interest, and product selection.

Uber

The Email Marketing template of one of the world's most successful startups is extremely simple and refined — from colors to imagery, it easily evokes the values Uber delivers. It comes with concise content and a button that urges customers to click right below. In addition, the brand color is woven in without being too flashy, via the CTA (call to action) button.

BuzzFeed

The imagery is woven in with eye-catching, vibrant colors; BuzzFeed has always been famous for Email Marketing with friendly, witty images like this. With an entertainment orientation, BuzzFeed chooses content closest to users to optimize clicks and impressions.

Flock

Flock is a great example of a smart, impressive Email Marketing template. Flock's strength has never been striking, eye-catching imagery. Therefore, a simple Email Marketing template sent regularly at the weekend that nudges customers to act is extremely effective. Sometimes simplicity is precisely the highlight of an advertising campaign.

Apple

The Email Marketing template from the fruit company delivers beautiful graphic imagery with a series of iPhone phones arranged in the shape of a heart, expressing the love all customers have given this brand.

>>>> Read more: 9 ways to build an email list of potential customers for your business

Effective product introduction and customer care Email Marketing templates

Using Email Marketing for sales is a prominent trend today.

Welcome email template

A welcome email is a highly connective form of interaction between business and customer, yet it is underutilized. When customers start following you, it means they want to receive more information from you. That's why a welcome email carrying core information and the values your business provides is absolutely essential.

The welcome email template must include a thank-you to users for signing up and taking an interest in your products and services. You can also throw in a small perk to make a strong impression on customers.

Newsletter template

The newsletter is the most widely used email format today. This Email Marketing template helps subscribers stay updated on your brand and the products and services you offer. From there, they can more easily decide whether to buy from your brand. This is not only a chance for customers to remember your brand if they receive an impressive Email Marketing template — it's also a way to spread information about the business as recipients share and interact.

In addition, newsletters are an effective solution that helps businesses save costs. For a not-too-large monthly fee, the campaign delivers very high reach to potential customers.

Promotional email template

The content of this email simply promotes the business's products and services, pushing subscribers to become customers. To use this Email Marketing template, the email content is the deciding factor. You need truly compelling, engaging language along with forceful calls to action (CTAs) if you want to increase the conversion rate of promotional emails.

Order confirmation email template

This template's job is to confirm the recipient's purchase. The order confirmation email is triggered when a subscriber makes a purchase, and may come with some secondary content such as promoting other related products.

Re-engagement email template for inactive subscribers

Not all email subscribers will remain active and keep opening your Email Marketing.

So this template gives long-inactive subscribers the option to decide whether they want to keep receiving emails from you.

Abandoned cart notification email template

For many reasons, during online shopping, potential customers sometimes abandon their purchase halfway; this email tries to attract those customers back to their cart.

Beyond the Email Marketing templates mentioned above, depending on your business's industry and field, you will need to add other types of customer care emails, such as anniversary emails, birthday greeting emails, consumer survey emails, etc.

Email Marketing templates for certain industries

Each field, with its own characteristics, applies Email Marketing differently. The most easily recognizable differences are in email content and design. The examples of impressive Email Marketing templates across the 7 industries below will help you easily compare the differences and make your own plans for your field.

Email Marketing for real estate

As a specialized field, the main forms of Email Marketing for the real estate industry are: project introduction emails, developer emails, event introduction emails, etc. The key highlight for real estate emails is decisive calls to action (CTAs) along with project imagery to attract customers.

Email Marketing for travel

Email Marketing can be used to the fullest in the travel industry — proof is the many email formats that travel brands have chosen and executed, such as promotional emails, regular newsletters, welcome emails, customer appreciation emails, post-sales care emails, review request emails, birthday greeting emails, etc.

Most of the highlights of email marketing for the travel industry are expressed through messages with beautiful imagery and specific calls to action.

Email Marketing for banking

Unlike real estate or travel, the banking industry usually uses Email Marketing for customer care and information updates. When designing emails, banks generally prefer simple images and mainly invest in content.

Email Marketing for education

In education, the email templates you receive most often come from training centers and vocational schools, etc. For example, an English center will use Email Marketing to send recipients IELTS exam-prep materials along with courses to urge them to register.

Email Marketing for food service and delivery

Email Marketing is always the right hand of service-industry businesses. Brands can easily attract potential customers with daily deals or conveniently introduce newly launched services through Email Marketing.

Email Marketing for news

News topics are very diverse. Each different customer group will have a different news strategy. To do news Email Marketing effectively, it is extremely important to catch trends well.

Email Marketing for Gym, Fitness, Yoga

For the potential customer group, you can build a strategy of suitable content such as: how to get a healthy body, home workout guides, eat-clean diets to stay in shape, etc.

For customers still hesitating about whether to use the service, focus on competing on price. For loyal customers, focus on advanced services, letting customers try and experience them.

Design the most beautiful and impressive email marketing templates with SimCRM

As mentioned above, in the context of today's Industrial Revolution 4.0, many businesses have used platforms like Mailchimp, GetResponse, or Hootsuite to run email marketing campaigns. Although the great benefits those tools bring cannot be denied, their common drawback is that they operate in isolation, not truly tightly connected with a business's departments. This affects the customer care flow and cannot deliver a 100% seamless, consistent experience for customers.

To overcome this drawback, businesses are gradually switching to CRM platforms — customer relationship management software that helps businesses connect more closely with customers. In Vietnam, SimCRM is a comprehensive customer management and care platform, featuring typical modules such as Projects, Employees, CRM, Sales, and especially the Email Marketing module with the following advantages:

• Manage customers' email lists: The Email Marketing module aggregates detailed information about email addresses (customer name, company name, etc.). From there, the business can classify and group customers into specific segments by creation date, engagement level, or country.

• Easily design impressive email templates: With SimCRM, users can quickly design email marketing templates with simple drag-and-drop operations, or choose from ready-made templates and immediately implement the email content.

• Automate email marketing campaigns: Once you have chosen the customer segment and finalized the email marketing template, the business can automatically set the email name, subject line, date, and time to run the campaign automatically.

• Automatic reporting and campaign performance analysis: SimCRM compiles the key numbers (such as emails sent/bounced/opened/replied) to help the business evaluate and measure campaign effectiveness. In addition, the business can filter reports by different groups of criteria for a comprehensive and accurate view.

Conclusion

We hope that through this article you have grasped what an Email Marketing template is. Designing an impressive, professional Email Marketing template requires considerable time and effort. But in return, these beautiful and effective Email Marketing templates will maximally support your online marketing campaign, impress customers, and build goodwill. If you want to use SimCRM free for 30 days, sign up here to experience a leading CRM platform!

Related articles