4 Huge Benefits of Designing a Website Without a Pre-made Template That You'll Definitely Want to Try

Vũ Khôi

Author at Wotech Electronics Blog

Website design today is an almost mandatory advantage for anyone doing business. The market currently offers many website design services with very different approaches. Some providers work from ready-made templates to speed up delivery and minimize costs. Then there are providers like Markdao that build a website from a blank page with the user as the foundation. In reality, neither approach is right or wrong — you should choose the form that fits your needs in each different case. Below are 4 benefits you get when you design a website without a pre-made template.

Template-free website design: the top 3 core benefits worth experiencing for yourself

Website design in sync with your brand

A website is just like a brand's storefront, except that it sits in cyberspace. It's not merely about putting your brand's logo front and center — it must also be presented as "polished" as possible to optimize the customer and user experience. Good website design doesn't stop at being beautiful; it needs other elements to recreate your store:

• Service style, corresponding to the in-person product browsing experience

• Sales consultants, corresponding to how information is presented

• Product imagery, corresponding to the ways products are displayed

Beyond boosting sales, a website also nurtures your brand.

Search-engine-friendly website design

Google always wants users to reach information faster and more accurately — that's why Schema and Micro Formats were created. These elements require developers to define things via HTML attributes, so coding everything from scratch helps do that more precisely.

URLs and breadcrumbs are also factors that earn your website significant bonus points in Google's eyes. Template-free websites make it possible to build tiers and layers for content and pages more scientifically, improving navigation and the efficiency of Google's bot crawling.

Web design centered on user experience

The user experience must be in sync with the buying experience, or the experience of deciding to use a service. Every business has its own sales philosophy, and different ways of calling users to action. To achieve optimal results, we need to study how users behave on the web and combine that with each brand's sales philosophy to turn it into the website's interface. Of course, we can only do that when these website designs are created by us.

Your brand deserves a distinct brand identity. Every customer who steps into your website is an opportunity the brand must seize to imprint your image in the user's mind. With a unique design, not only the interface but also the layout will impress users and make them remember your brand longer.

Scalability in web design

When you use a template, you have to make do with what you have and squeeze the most out of it — that becomes a major barrier to endless ideas. If we start from the content and optimize the interface for the content, the content's value rises. Images and text then complement each other, raising the website's overall value.

Is template-free website design really as expensive as you think?

Why website design quotes differ

To build a proper website, Markdao's team of creators has to go through meticulous stages to make sure the website that reaches end users delivers its full capability and function. A website goes through the following main steps:

• Researching the market and competitors' website design

• Identifying the audience for the website and drafting usage scenarios

• Creating content and a sitemap based on the information above

• Compiling a Content Flow for each page

• Drawing wireframes for each content group

• Designing the homepage

• Writing Design Guidelines so subsequent pages follow a single design direction

• Designing the remaining pages

• Programming the website interface

• Programming website features

• Cross-checking website design against the interface

• Testing for bugs on the website

If we cut out some of the stages above, we can save time and money, but sometimes that limits the website's own capabilities. So make sure you go through every stage of building a website with your agency in detail — then you can see the real value hidden behind a quote.

Template-free design that still keeps costs within budget

With a vision of bringing specialized website design to Vietnamese businesses, the equation above is Markdao's moonshot every day, and we have searched for different ways to make it a reality.

The most important part of a specialized website is the design, and these crucial stages should not be skipped. That's why Markdao has looked for many solutions to shorten website development time and reduce post-development errors. Webflow is the platform we have adopted to speed up programming. We are more confident about the final product delivered to customers. On average, interface development used to take about 1 to 2 working days, but with this technology we spend only about 4 hours per page — which means the cost customers pay is far lower and more reasonable than before.

The best closing thought for all this information is an interesting question: Do you want your website design to look simply like everyone else's websites, or do you want it to speak your company's personality for you and interact well with your customers?

Start a new journey for your website with Markdao today!

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