4 Reasons Google My Business Makes Google Map SEO 3x More Effective

Vũ Khôi

Author at Wotech Electronics Blog

Never one to stand still, Google has developed a handy solution that helps businesses become more visible than ever in search results: Google My Business, a powerful aid to Google Map SEO. So what exactly is Google My Business? Why should you register your business when doing Google Map SEO? And what magic can proper marketing on Google My Business work for you?

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What Is Google My Business? Why Does It Matter for Google Map SEO?

Google My Business (also known as Google Business) is a utility platform provided by Google itself that allows business owners to verify and submit basic information about their business to Google. Google My Business is especially effective for small, local businesses — it also makes it easy for you to engage with potential customers through Google's features. The features of Google Business are closely tied to Google Map SEO; the tool is a powerful asset for any business looking to raise its brand awareness.

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According to Google's own reporting, 46% of all searches have local intent (Source: RoundTable Search Engine). Yet a great many businesses still fail to take advantage of the Google My Business platform to grow, which represents a huge waste. We all know that "proximity" — a business's local presence — has a significant impact on how consumers search and buy, yet it is often overlooked. Google Map SEO does this best, and Google My Business is its most valuable helper.

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4 Reasons Google My Business Cannot Be Ignored When Doing Google Map SEO

Don't Overlook Google Business's Free Advantage When Doing Google Map SEO

The best thing about Google's tools is that they are free — from Search to the entire Office suite, everything is free and useful. Google Business is no different: it costs nothing yet significantly boosts your marketing, increases the chances of being found by customers, and grows revenue — so why not use it? Thanks to this free advantage, Google Map SEO costs considerably less.

With a simple free tool, you can easily declare your business address accurately on Google's online map. Users then no longer have to hunt for you among the sea of addresses on the map and risk pinpointing the wrong location. Instead, Google My Business connects customers to your business through accurate directions. This also makes the most of your local advantage — Google Map SEO, only more effective.

Google Map SEO Makes It Easier for Customers to Find Information

Whenever you run any search related to a business on Google, you will notice that results for business locations appear in highly favorable positions (below the ads and above the organic results). That means a complete, well-optimized Google My Business listing can give you a significant competitive edge. Not to mention that listing your information on Google My Business makes Google Map SEO more effective, since the whole point of the exercise is to increase visibility in search results.

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Google Map SEO Drives Stronger Customer Engagement

One of the most valuable benefits Google My Business offers for Google Map SEO is the ability to read and respond to customer reviews, while also posting photos that showcase what you do. The "Insights" section of Google My Business provides remarkably complete analytics. You can see how much attention your location is getting through views of your profile, photos, and posts. And of course you can compare statistics across reporting periods of one week, one month, and beyond.

Google says businesses that add photos to their listings receive 42% more Google Map SEO direction requests and 35% more clicks through to their websites than those without. Through Google My Business, you can also see how many people visit your website or how many calls your business receives from users via your listing. All of this helps your website's keywords reach the top of Google.

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Google My Business Is a Fantastic Communication Channel — and Google Map SEO Benefits Too

Simply log into the Google My Business dashboard and you will find all of Google's best tools ready to use. You can easily see that Google My Business is linked to AdWords, Maps, and Search — all familiar tools for marketers specializing in Google Map SEO. This makes managing your online presence far easier. Google My Business opens up an entirely new communication channel for engaging with both your current and potential customers. You can easily promote products, services, promotional campaigns, and special offers to customers.

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