6 Web SEO Trends of 2022 You Shouldn't "Hit Skip" On

Vũ Khôi

Author at Wotech Electronics Blog

The year 2022 is already half over, and the world of web SEO has taken many fresh turns, requiring players like us to keep up fully or be left behind. Let's go over the 6 latest web SEO trends of the first half of this year and see whether you're missing anything!

Top 6 most prominent web SEO trends of 2022: AI's turn in the SEO industry

Under the influence of society and science and technology, the SEO current of 2022 mainly revolves around creating intuitive digital experiences and applying artificial intelligence. AI has become an unprecedented trend, growing ever more important and dominating all fields, SEO included.

#1: 2022 is the year natural web SEO language takes the throne!

Marketing and communications today are no longer what they once were. Machine learning (ML — a field of artificial intelligence that allows systems to "learn" from existing data to solve specific problems), and "training" computers to generate natural language, is a new direction in the content creation and optimization industry.

That is because new advances in natural language processing and companion techniques have given AI the added ability to read and understand content, answer questions correctly, and more. Unlike simple language-generation methods that only work with a limited vocabulary, these ML models can learn far deeper grammatical and semantic patterns and deploy them more appropriately.

This technology saves us time and supports us in building content for websites. AI's role in generating natural language includes:

• Gathering basic information: "peeking" into user insights, analyzing search results, and collecting news related to a given topic

• Structuring content: building a basic outline for the article, extracting related questions that need answering, and marking structured data.

• Writing detailed content: introductory text, FAQs, brief summaries...

• Reviewing content for grammar and semantics.

• Publishing content by delivering it to readers in various formats.

#2: Web SEO with structured data, directly impacting the SERP

The next web SEO trend is leveraging structured data, because it directly affects top Google SEO results through the SERP. Google SERP (the search engine results page) continues to change its layout with new interactive elements to serve, above all, the searcher — Google's main customer, or that of any other search engine.

Structured data is expected to drive multi-format search results while giving web developers more ways to interact with Google's services. So focusing only on TF-IDF and keyword frequency has become outdated.

Structured data is very important to search engines. Google currently uses it as a criterion for ranking displayed results. With it, Google can understand the content and structure of a website. Finally, it helps Google understand the relationships between the different pieces of content on your site.

To exploit structured data well, don't just polish your featured snippets — pay attention to the content model as well. Do that, and you will surely be able to improve your Onpage SEO and even your top Google SEO results.

#3 Web SEO by optimizing content based on featured snippets

Simply put, a featured snippet is the condensed answer to a user's search question displayed in Google's search results. So how do you optimize this snippet's ranking? Here are some basic methods you can apply:

• Add related questions to the target query and use structured data markup to highlight these questions.

• The optimal length for this snippet should be around 40-50 words.

• Add links within the answers to FAQs. These links maintain a good CTR and will be bolded when the paragraph is presented as a search code snippet, featured snippet, or in Google's "People also search for" section.

#4: Web SEO with visual search to meet users' new needs

For effective web SEO, investing in multichannel SEO is certainly a wise choice. Onpage SEO helps you connect with target customers and draw them into interacting with you. SEO, especially in the E-commerce space, is an integration of multiple customer experiences. Google Lens is a prime example. Google Lens uses visual recognition to scan everything in the real world and connect it to digital experiences. This shift is causing text-based searches to gradually lose favor, since visual search is a more effective solution in some situations (for example, when you're at the supermarket choosing the right vegetables for a macrobiotic diet).

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To keep up with these changes, in addition to making your brand clearly visible offline, you need to meet other factors. First, images must be optimized using structured data to provide Google with the necessary information. With these new digital experiences, we can improve a great deal — from alt titles to EXIF/IPTC metadata — to link the real world with the virtual one.

#5: Voice Commerce or V-shopping: Better web SEO through voice

Voice Commerce or V-shopping has become a web SEO method that SEO professionals can leverage. According to Walker Sands, 19% of consumers had made voice purchases through Amazon Echo or similar software in 2019.

It's not hard to see that Voice Commerce is on the rise and promises an even brighter future in the years ahead. So how do you take advantage of this new trend for Onpage SEO? By optimizing the highest-level conversion channel to help consumers find the answers they need about your products and services.

#6: Enhance your brand's SERP and personal Knowledge Graph for effective web SEO

One of the goals of web SEO is to improve brand reputation and increase a business's presence across many platforms, from Google Search and Images to Google Discover and the Bing search page. For sustainable Top Google SEO, you need to ensure consistency, strategy, an understanding of linked data publishing, and content quality.

Building a brand on the digital platform means nurturing and optimizing your Knowledge Graph presence, including verification, confirming entity ownership, and using structured data. This also requires consistency and data management capability.

The near future of digital branding is connectivity: this creates a unified view of the brand by linking data. Optimizing your presence in the other major graphs, such as Wikidata and the Google Graph, is a crucially important part of your web SEO strategy in the years to come.

If you have difficulty grasping and leveraging the web SEO trends above, don't hesitate to contact Markdao right away! We are always ready to support you in keeping your website ahead of the race.

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