10 Useful Tips to Improve Google SEO with YouTube

Vũ Khôi

Author at Wotech Electronics Blog

Over the past few years, Google SEO has focused heavily on social networks like Facebook and Instagram. Yet it seems many businesses running Google SEO forget that YouTube is also one of the most visited websites in the world. This is undoubtedly a promising, lucrative market for anyone who can exploit it well. Let's dive into the tips for doing SEO on YouTube!

Why Can You Improve Google SEO with YouTube?

Why does YouTube contribute so much to improving your Google SEO? The answer is that Google's search results return many types of results: images, information, news, and... video. With billions of people visiting and watching video clips every day, YouTube has become the world's second-largest search engine, behind only Google. Every day, roughly 100 hours — the total length of videos — are uploaded every minute, which is why YouTube is rated as one of the strongest platforms for Social Media Marketing and can become an excellent traffic source for your business's website. With YouTube, you can improve your Google SEO because:

• First, your content is directly searchable on YouTube itself.

• Second, content published on YouTube can be fully indexed by Google, increasing your chances of appearing on organic result pages for keywords related to your business and its activities.

• Finally, the videos you publish on YouTube can be embedded on your websites and shared on social media pages. As you can see, uploading videos to YouTube not only helps you improve Google SEO but also supports the Social Media Marketing activities your business runs.

How Can a YouTube Video Help You Improve Google SEO?

YouTube is an effective tool for improving Google SEO — another door for getting closer to potential customers. According to experts, you should use it wisely and treat creating and publishing videos on YouTube as an essential activity in your overall Digital Marketing plan. The reasons YouTube can help improve SEO are:

First, YouTube is owned by Google, so the two tools are interconnected. Specifically, videos published on YouTube are ranked in Google's search results. If you optimize your video content around a keyword on YouTube, that becomes the basis for Google to push that keyword higher on the SERPs.

Second, if your YouTube channel consistently publishes videos that are valuable to Internet users, becomes increasingly popular with a significant and beloved subscriber base, then the position of the embedded website will be raised by Google. One caveat, though: YouTube links carry the "no follow" attribute, so attaching links to your YouTube clips makes backlink work pointless.

Third, even if your YouTube channel isn't yet delivering SEO benefits, it can still help you increase traffic. The more popular your YouTube channel, the more clicks, comments, and shares you'll get... and for those reasons you can still improve your rankings on Google.

Markdao has just laid out the reasons YouTube can help you improve your SEO. Now let's look at the ways you can improve your Google SEO from YouTube!

1. The Longer the Video, the Higher the Google SEO Ranking

On YouTube, videos that appear on the first page average around 15 minutes in length. If viewers watch a specific video for longer, its ranking rises accordingly. In particular, the more useful details and information a video provides (about a product), the higher its Google SEO ranking will be.

2. Keyword-Optimized Titles Are No Longer as Important When Doing Google SEO with YouTube

Keywords always play a certain role in Google SEO. However, when it comes to YouTube video titles, they matter less than all the reasons listed above. There are many cases where synonyms of the keyword outrank the keyword itself, causing that video to rank higher in Google SEO. This can work both for you (if the system favors your video) and against you (if the system favors a competitor's video). By using target keywords, you can rank for related phrases and steer traffic straight to your website.

3. The Description Under Each Clip Also Has Great Value for Google SEO

Remember that YouTube and Google never watch or listen to videos. So these two search engines rely on the video's description to understand what it conveys. If your description is information-rich, YouTube will "trust" it and rank your video for your target keywords.

To optimize your video description, you need to:

• Make the description at least 250 words long. Ideally, insert your keyword within the first 25 words of the description.

• Insert the keyword 3–4 times into the description.

• Make the description as long as possible so YouTube and Google better understand the meaning of the video you've published.

4. Don't Forget to Tag Each of Your Videos

From an SEO standpoint, tags aren't as valuable as other factors. But that doesn't mean they're unnecessary — if they were, we wouldn't have covered them in this article. To create tags, simply type a few keywords into the tag field (#) to help Google and YouTube know and identify your video. The big advantage is that when someone watches a video with tags similar to yours, your video may appear in YouTube's sidebar autoplay mode!

5. Comments, Likes, and Shares on Videos Also Affect Google SEO

Among videos on the same topic, the one that gets more comments than the rest shows that it is more engaging and connected with viewers. User engagement is one of the most important factors affecting Google SEO. Here's a highly effective tip for boosting comments on your YouTube videos: ask your viewers one (or more) questions related to the video's content and lead them directly to post their answers in the comments.

On any social media platform, lots of likes means you've built more enthusiasm among your audience. The catch is you can only get many likes if you have many views. And of course, just as when you do Google SEO with articles on your website, the better the video's quality — both visually and in content — the more easily it attracts likes.

Just like comments and likes, the shares a video earns are also seen as a measure of user engagement. However, remember that YouTube's share button is completely independent of Google's algorithms. Shares on YouTube — specifically who shared and where they are — are tracked separately. Overall, YouTube shares tend to target audiences who are users of other social networks, so even without following Google's rules, video shares are still an indirect way to help your Google SEO efforts.

6. Video Quality Also Counts for Google SEO

HD (High-Definition) videos more easily appear on YouTube's front page — the recommended page. The reason is simple: YouTube wants to showcase and serve its audience the highest-quality videos, which means it prioritizes HD videos over lower-quality SD (Standard Definition) ones. In addition, internet bandwidth keeps improving at a staggering pace, letting viewers access more carefully produced videos — and naturally, nobody wants to watch a video with blurry visuals and flat sound.

7. The More Views a Video Has, the Smoother Your Google SEO

This is probably self-evident to everyone. The immediate and most important aim of Google SEO is reaching as many potential viewers as possible — in other words, getting as many people as possible to consume your content, whether text, images, video clips, or any other format. That said, you should also understand that while video views used to be the single most important criterion for high rankings, the scales have gradually shifted toward sustaining audience engagement. Still, overall, view counts play a certain core role in Google SEO on YouTube, because without video views, none of the factors mentioned above would hold true.

8. The Call-to-Action Button

To convert your audience into visitors and thereby drive traffic to your website, the best method is to use a call-to-action (CTA) button.

So each description should make clear to the user:

• What they need to do: "Visit our website"

• How to do it: "Click this link"

• Why they should do it: "Discover our products"

The more engaging your video, the relatively higher the share of viewers who become visitors to your website.

9. Share Your Clips on Your Main Website to Improve Google SEO

Another way to improve Google SEO from YouTube is to embed your videos in your website's content. If you embed videos in pages or posts on your site, you increase the chances more people watch them and boost your website's popularity, which in turn makes higher search rankings easier.

Moreover, the mere presence of a video on a web page has a positive impact on your Google SEO, especially for content. Indeed, beyond text, if you can publish video, Google will see you as having a rich content source.

10. Build a Playlist with Multiple Clips for One Keyword

Some honest advice: don't let your YouTube channel become a disorganized mess. One of the easiest ways to gain more search traffic on YouTube and make your videos easier to discover is to organize them into playlists named after your main keywords. Keyword-rich playlists give YouTube deep information about your channel's content, your videos' topics, and your business in general. That can absolutely help you improve your Google SEO.

Invest in your YouTube channel wisely — it not only wins you more and more subscribers, but also earns you a "high rating" from Google. We hope that after this article you better understand the importance of YouTube for SEO, as well as how to optimize your video publishing to improve your Google SEO.

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