15 Easiest Ways to Collect Customer Emails in 2022

Vũ Khôi

Author at Wotech Electronics Blog

There are many ways to collect customer emails, but do you know why you need to collect them? Collecting customer emails not only helps you maintain customer engagement with your brand, it also lets you promote your products and offers to customers!

If your email list doesn't have a single customer email yet, you should start collecting right away!

Let's go through the ways you can collect customer emails!

Ask for Contact Information When Customers Make a Purchase

If you own a physical store, collecting customer information is extremely easy. Simply ask them to leave their personal details to earn points, or to register as a VIP member for a discount. Customers will surely have no hesitation about giving you their information. Naturally, beyond their name and phone number, you'll also get their email address. This is the most common way to collect customer emails today.

However, be sure to tell them in advance what they will receive — for example, that they'll get a coupon email or other information from you. This helps you build a more trustworthy image in their eyes.

Collect Emails from Online Signup Forms

This is also a common way to collect customer emails both worldwide and in Vietnam. However, it isn't optimized by many businesses, which means many website visitors leave without providing their information.

To collect customer emails effectively, attach a clear benefit for visitors who fill in the form. This makes fewer visitors skip it. For example, you can say that signing up with your email gets you a discount code or a promotion for the next purchase. They will certainly leave their email and details for you.

One small tip: if this email collection method comes with a discount code, you should also ask for other information from them to prevent one customer from registering for the discount code multiple times.

Build a Membership System

Building a membership system only suits websites that support online sales. It's the method used by the major e-commerce platforms around the world and in Vietnam. It not only lets you collect customer emails for free, it also helps you learn far more about your customers — not just email, phone number, and home address, but also purchasing behavior and product categories. From there, you can run many campaigns that personalize the customer experience based on their buying behavior.

Host Online Webinars

Today there are many webinar platforms that can help you collect customer emails. Simply organize a webinar with compelling content and it's enough to get customers to register.

For example, if your target customers are retailers, hosting a webinar on sales skills or sales management will already give you the ability to attract a large number of participants. The same applies to other industries — for marketing, it could be a webinar on SEO optimization, and so on.

Afterwards, build a landing page to attract your customers to join and leave their details. The first email marketing message you send to this group must absolutely be the webinar time or link.

Leave Your Contact Information on Your Products

This is another way to collect customer emails, but it won't be as effective as the methods above. In return, it guarantees that your customer email list is 100% made up of regularly active addresses rather than junk email addresses.

Let me explain with a few examples to make it easier to understand.

You've noticed that the footer of a website (the bottom of the page) usually contains business information like a contact email, right? Customers who proactively reach out are usually people seeking advice or support (depending on the type of service your business provides), which is why they contact you themselves. This is also a source for collecting more emails for your customer email list.

If your business is a retailer, you can absolutely add your email to your products to maximize your email collection potential.

Top Blog Posts on Google

Try searching for blogs on topics related to your target audience, contact the editor, and revise some of the information relevant to you. From there, you can add links that point back to your registration page — for gifts, newsletters, and so on.

But remember to agree on all the details with the editor first! And focus on content, because a blog post must genuinely be high quality to make readers click your link. Likewise, your link must truly relate to the article's content.

Add Links to Your Videos

If you're a content creator, this is a huge advantage. Many financial businesses use this method. For financial companies, they publish videos on various topics about investments, sharing how to spend and allocate funds, and so on. They then typically include a link to their signup form and mention the newsletters and latest knowledge that will be sent after registering.

What makes this email collection method trustworthy is that the speaker's image carries more weight than words. Partly because the Internet is so widespread nowadays, people increasingly prefer listening over reading due to information overload.

Exchange Email Lists

Your target customers certainly appear in competitors' email lists or those of other services. Your job is simply to establish a partnership between the two sides and share lists with each other. This way, you can double or triple the size of your customer email list. However, weigh this against competitors, since not all of them will agree to cooperate with you — and in the worst case, their features or benefits may sell better than yours. This could result in you losing your customers entirely.

It's better to focus on services with the same target audience as yours. When sending them email marketing, remember to give them genuinely valuable offers so they don't mark your email address as spam and remember you better.

Collect Customer Emails Through Chat

Both web chat and Facebook chat on your Fanpage offer ways to collect customer emails: a chatbot, and a chat-after-filling-in-details form. The chatbot works on both platforms, while the fill-in-details form only works on the web.

Chatbot

Using a chatbot not only automates your customer care and consulting process, it also helps you gather information. Simply pre-configure a few questions the bot can automatically ask customers. Your database will then store all of their information — name, phone number, email, needs, and so on. This not only helps you collect more information but also enables your business to respond to customers quickly.

Fill in Details to Chat

This second method is harder than the first because you need programming knowledge, or software capable of storing customer information for you. However, the advantage of this email collection method is that it stores information with 100% accuracy. Unlike a chatbot, where you can receive incorrect information from customers typing in the wrong details.

Be Active on Blogs and Forums

Build your brand through blogs or forums on topics you think your target customers care about. Remember that customers on the Internet spend their time in many different places. Blogs and forums are among the promising places to collect their emails.

You can become an expert on forums, or write blog posts to attract your target customers. Then, if your articles are valuable enough, customers will come to you. You can absolutely leave your signup forms there to draw potential customers to you.

Use Existing Users to Invite New Users

This is the method that made Dropbox's email list explode within just one year. They gave existing users more storage space for inviting new people to join. Existing users simply fill in an email and basic details like name and gender, and they immediately get extra storage.

Run Contests

You can run contests to attract your target customers. This email collection method is very popular and widespread in marketing. Contest prizes can be anything from a new iPhone model to a month of free use of your service. All participants need to do is enter their name and email to join.

Once again, make sure you clearly state which email marketing messages you will be sending to their inbox. This matters because of course no one wants to be spammed with email, right?

Collect Emails from Giveaway Programs

A giveaway is a fairly common way to collect customer emails that many businesses use. However, it's a method many businesses fail to optimize. Instead of posting giveaway entries on social media platforms, you should host it on your own website. Posting on social media not only makes it easy for competitors to steal customer emails, it also causes your business to lose revenue because the giveaway campaign underperforms.

You should use signup forms with the giveaway attached — this helps you acquire target customers more effectively. Customers must register and receive a random number for the giveaway. Announcing winners via email makes it easier for you to send advertising emails later. Moreover, you should also offer prizes related to your target customers' needs. Don't offer a product completely unrelated to your service, because this attracts participants who don't fit your customer base.

Add CTA Buttons to Your Social Media Channels

Adding a button to the top of your Facebook page makes it easier for customers who like or follow your page to leave their information. The same goes for Instagram: including a signup link lets your Instagram followers view your products and leave their details.

YouTube isn't a social network, but it's still a channel where you should do this!

Attend Offline Events

This is the last email collection method on the list. Although it's a familiar approach, it remains an effective way for businesses to collect large volumes of emails. Place your products at trade shows; if customers are interested in your product, they simply register to receive a promo code. This not only gives you an accurate customer email list but also increases your revenue through direct sales at the exhibition.

Conclusion

After collecting a large volume of customer emails, you should use reputable email marketing software to send your emails. Consider SimCRM, which has an email marketing module you can try completely free.

You can register by clicking the button below!

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