5 Steps to Conquer SEO with a Content Building Strategy

Vũ Khôi

Author at Wotech Electronics Blog

"Content is king" — this remains the timeless maxim of marketing in general and SEO in particular. But as you know, even a King has his courtiers, and a King is only truly mighty when he rules his kingdom well with smart, ever-winning strategies.

In this article, we — your mystical content wizards — will show you how to build a "win wherever you strike" strategy for your King.

Defining Quality Content with Just 5 Steps of a Google-Standard Content Strategy

Before diving into the main content, let's briefly revisit the concept of content strategy and its role in overall marketing.

• What is content strategy?

Content strategy, Vietnamized as "chiến lược nội dung," refers to setting the direction, tactics, and methods for producing and developing content for a company's product or service, with the aim of promoting its image, attracting more customers, and ultimately generating revenue. It is a part you cannot skip if you want your article to be widely embraced by readers and to rank high on Google.

• What role does content strategy play in marketing?

A perfect content strategy is a powerful tool for running content marketing activities more effectively. Content marketing brings the plans laid out in the content strategy to life in detail, developing the topics, tone of voice, and messaging delivered to customers. Content strategy and content marketing have different definitions, but both play important roles in building a successful marketing campaign.

‍

Without keeping you waiting any longer, here are the 5 main steps to building a content strategy that's "flawless."

Step #1: Chart Your Content by Optimizing Your Reach Goals

Before starting to create new content, the writer needs to clearly understand the purpose of the article they're about to write, by answering the following questions:

• What goal is the article aiming at?

It might be an article introducing a new product, promoting the company's image, attracting potential customers, reconnecting with old customers, or pursuing some other specific growth goal.

One thing content writers and content creators must always remember is that each article calls for a different creative approach. For example, you might run a content campaign promoting a client business that isn't really useful for driving sales revenue, but succeeds in making the company's image widely known and noticed — potentially leading people to choose its services and products too.

• How do you choose the right goal based on your industry?

Each type of business has different customer groups, so you need to research and clearly understand your market and the customer groups that fit. Once you know who your readers are, charting your content strategy becomes easy and on-target, avoiding rambling or off-topic writing.

Step #2: "Level Up" Your Content Strategy by Knowing Your Customer Profile

A content production plan delivers strong results when the writer knows exactly who the content is for. Another way to understand your readers better is to rely on data and analytics from previously published content. Find out which content attracted the most attention and which social platforms readers usually share articles on.

Following the advice of Neil Patel — a leading expert in the Marketing field — to get accurate and effective assessments, writers can combine two Google tools: Google Demographics and Interests and Google Analytics.

• Google Analytics: a tool that helps businesses understand consumers better through detailed analyses at different points in time. From the results, businesses know how to adjust to best fit their customer base.

• Demographics and Interests: users can learn information about age, gender, and region of residence based on data from shopping habits.

Combining these two useful tools helps the business grasp the psychology of the customer groups it's targeting. From there, building the highest-quality, best-fitting website content becomes much easier.

Step #3: "Niche Content" — Your Trusted Ally for Building an In-Depth Content Strategy

"Niche content": the deep understanding, or level of expertise, the writer has about a particular topic or field. In reality, it's not hard to find countless careless, underinvested articles, both in writing and in the knowledge they convey. Such content is simply pieced together from various sources, offering readers no real value.

‍

That's exactly why, when running a content production campaign for an article, content creators must research their field deeply, use polished language to deliver quality, unique information, and — most importantly — distill practical takeaways for readers. An article like this earns readers' goodwill and gives the writer a chance to make a longer-lasting impression on their audience, whether readers came for information or just to browse and be entertained. In particular, when the writer demonstrates their niche effectively, the article can attract enormous traffic.

Step #4: Measure the Results of Your Content Building Strategy

Measuring the results of advertising and content marketing strategies is one of the steps that cannot be skipped when developing an effective strategy. Based on what has been done, you need to know what readers liked and disliked. If you only plan, build strategy, and produce content without ever reviewing the results, it's like a conversation with only a speaker — the other person may be listening or left long ago without the speaker ever knowing. The effectiveness of the strategies you're running can be assessed through the 4 metrics below:

• Consumption Metrics

You can get this data from Google Analytics by selecting Behavior - Site Content - Content Drilldown. There, you can sort by different factors such as: average time viewers spend on a page, bounce rate, and number of content views.

Based on the results, you can answer questions like: is my article getting high traffic? How long do viewers usually spend on an article? Is any content being widely shared on social platforms?

• Social Sharing Metrics

Your article being shared across media is a good sign — it proves your content makes an impression, delivers value, earns users' trust, and makes them want to spread it to their communities. From share counts, you can find out which content earns the most attention and praise from readers, which platform is used to share it, and — most importantly — what the content is converting, using Google Analytics reports.

There are three important types of value to watch:

• Conversions: here you'll see the total number of conversions, from all traffic sources, not just social media.

• Contributed Social Conversions: to register an assisted social conversion, the visitor must have visited social media sites at least once, even though they may have come from another traffic source in the final part of the conversion.

• Last-Interaction Social Conversions: visitors fall into this group when they arrive from social media and complete the assigned goal within the same session.

This data provides detailed insight into what type of content should be created to achieve the expected conversions. Additionally, you'll be able to see which media platform is performing best. One more note: some niches are naturally encouraged to be shared more than others, so compare your results with writers targeting a similar audience to learn new skills or niches from them.

• Lead Metrics

Content design and building must be adjusted to fit the specific audiences at each segment of the sales funnel. Your content may attract potential customers — but conversely, it can push them away if done poorly. So you need to track content performance to find what needs improving, prevent users from abandoning your sales channel, and capture the attention of new customers. The fastest and easiest way to track leads is with Google Analytics.

• Sales Metrics

For most businesses, content creation ultimately exists to support revenue growth. So if your content strategy is revenue-driven, you'll need to find ways to measure how much revenue your content marketing has generated or contributed to.

To find out how much profit your content has earned, log into Google Analytics and select Behavior - Site Content - All Pages. The Page Value column shows you in detail the value the business gains from content development.

Step #5: Improve and Grow Content Quality by Listening to Customers

Although the collected data can be quite useful, it only shows you the "tangible," visible part of your creative results. You can't rely on data alone — you must also listen to viewers' comments and suggestions. Not only does this help you improve and raise content quality, but customers will also feel that their opinions are genuinely valued and heard. So create many opportunities for them to give feedback, make suggestions, and interact with your content more regularly.

Beyond that, gathering opinions from your own team members is also a great way to understand customer needs better. Sales and customer care staff talk directly with customers all the time, so they will surely have deeper insight into how customers perceive the company's image.

From all these "ingredients," you'll gain many more ideas for improving and building even richer, more distinctive content strategies in the future.

Frequently Asked Questions About Building a Content Strategy

• What steps does building a content strategy involve?

A content strategy typically includes the following: developing content ideas, producing and publishing content, planning editorial timelines, setting up and monitoring processes and systems, creating content, editing, performing on-page SEO optimization, and other content management activities.

• What is a content strategy framework and what does it do?

A content strategy framework is like an outline or sketch of how you intend to create content. It includes reader information, the keywords to focus on, how often and when you'll publish content, and who will take part in the content creation process.

• What is the first step in building a content strategy?

Defining your content creation goals is the first thing to do. From there, you can make decisions about how the process will work, who your target audience is, and what your publishing schedule should look like.

Building an effective content strategy isn't something that can be done overnight — it demands a long process of learning, research, and orientation. However, it's far from impossible if you truly invest seriously and correctly. We hope the sharing above gives those of you still unsure how to build a content strategy plenty of useful information to start working on your own plans.

‍

Related Articles