5 Reasons Facebook Is the Ultimate Digital Marketing Channel

Vũ Khôi

Author at Wotech Electronics Blog

Digital marketing is the key to success for any business in today's 4.0 era. Digital marketing requires skillful use of multiple social media channels to spread a business's brand, products, and services widely to the public — especially to consumers.

For startups and small and medium-sized businesses in particular, choosing the right place to do marketing is crucial. Among the options many businesses "hand their gold to," Facebook is perhaps the brightest name. So what has made this social network the strongest online marketing channel?

Digital marketing on Facebook can target exactly the right customers

Most Facebook ad campaigns are built around (and, naturally, aimed at) specific audience segments. This is made possible by a "magical" tool called the Facebook Custom Audience Tool. It allows digital marketers to upload lists of contacts such as email addresses, UIDs (user IDs), and phone numbers, so they can target specific audience groups with particular ads when needed. In the past, businesses had to spend months sorting and organizing customer databases and segmenting different potential audiences; today, that work has become far easier thanks to the algorithms Facebook has built. With the help of this social network, all businesses benefit — from small companies with a few dozen employees to giant multinational corporations.

Maximize visibility at the lowest digital marketing cost

When you dive into digital marketing, choosing the places with the most people is always an ironclad rule. So it's no surprise that Facebook is the number one choice in many people's eyes — it is the third most popular online platform in the world, with 1.79 billion monthly active users. Digital marketing researchers note that consumers spend more than 90% of their time on their phones and apps, and Facebook has consistently been one of the most downloaded and installed apps over the years. On top of that, Facebook advertising is extremely competitively priced — far cheaper than ads on Google AdWords and YouTube.

Beyond visibility, brand awareness is also one of the most important goals of any digital marketing strategy. When brand awareness rises, the number of customers you can reach rises too. That's why building a brand identity from the earliest stages is absolutely essential, so later campaigns have a ready-made audience to work with. Choose Facebook as your digital marketing channel, and your brand-building work will certainly be far easier to succeed at.

Facebook helps digital marketing connect with customers more effectively

Since it was launched by Facebook's owner Mark Zuckerberg, Facebook Messenger — Facebook's messaging app — has been used extensively by businesses in their digital marketing. With the advantage of more than 1 billion monthly active users, it's no wonder more and more businesses are launching their projects on Facebook. In particular, for fanpages set up for business purposes, Facebook goes all-out with support, offering an automatic chatbot framework that pops up when users visit. Interacting with users (customers) through Facebook Messenger, businesses can create automated message sequences with multiple information options — attached images, links, or CTA buttons — so the conversation and the goal of guiding the customer proceed as smoothly as possible.

Another benefit for businesses doing digital marketing on Facebook is the enormous time savings when asking customers for feedback. Before Facebook existed, most businesses had to rely on traditional methods — sending emails or making phone calls — to request customer feedback about their products or services. These approaches not only ate up the business's own time but sometimes caused unnecessary annoyance to customers. Fortunately, Facebook has made customer care and digital marketing for businesses far easier. Now, all the effort of gathering customer feedback boils down to posting a question on your page (something like "What do you like most about our product?") and waiting for the answers to arrive in the comments. In fact, even this is becoming unnecessary, as users increasingly leave reviews and ratings in the sections already built into fanpages.

Leverage Facebook's connections to grow digital marketing

Giving users the ability to share their opinions about products, services, or brands in general is considered one of Facebook's biggest advantages over other online platforms in the digital marketing battle. Not only does it help businesses understand the real needs and impressions of buyers, but Facebook has also done an excellent job of satisfying the common psychology of most customers: the desire to be heard and to share. What's more, Facebook gives users the power to decide which types of information — and which businesses — appear within their sphere of activity (specifically, the News Feed), in an extremely simple way: pressing the Like button.

Users don't just get to Like — they can also Share news and product announcements to their own profiles. Businesses can fully exploit this phenomenon and turn their own users and customers into voluntary "PR agents." New customers may not believe what a business says about itself, but they will at least partly trust what people close to them say. So there's no reason not to let your customers do digital marketing for you.

Facebook's features are always optimized for digital marketing

Never resting on its laurels, Facebook strives to improve itself every day by adding more and more features and tools to its own platform. Over the past few years, Facebook has rolled out countless new features such as Facebook Live Video, Facebook Professional Services, Facebook at Work, enhanced search filters, Uber and Lyft integration, the Facebook Shopping Tab, Facebook Events, a music library, and more. Among these new tools, Facebook Live Video deserves special mention — it made livestreaming explode into a sensation in many places. Businesses can reap enormous digital marketing benefits from livestreaming on Facebook. With its visual, vivid nature and the ability to convey a lot of information in a short time, it's no wonder that users spend up to three times longer watching live videos than they spend on text-based content.

This clearly has a positive impact not only on Facebook itself but also on the partners doing digital marketing on it — the number of users has doubled over the past four years. A bright future is not a distant prospect, either. The more audiences businesses have for introducing products and advertising, the better and cheaper it gets.

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