5 Tips for Skillfully Designing Websites with Video Backgrounds

Vũ Khôi

Author at Wotech Electronics Blog

Homepage backgrounds started out as a plain block of color behind the logo, then moved on to fresh graphic designs — and now it's... video! The lightning-fast pace of development across every industry means that business website design, especially on the homepage, needs fresh, inspiring elements that keep you standing out among thousands of other websites. You certainly can't ignore this trend, so Markdao will "demonstrate" 5 tips for business website design using homepage video backgrounds.

When designing a business website with a video background, weave in your brand's "highlights"

First impressions are always the most important factor, so make use of your video background like a "TVC" for your website, showing people what your brand stands for. Whether it's an everyday slogan or a special campaign, the video chosen for your business website design must be aligned with your other Marketing tools so that it feels connected to customers.

For example, Speedo is known for swimwear, but when designing the website it didn't "show off" any of its products in the video. Instead, it chose to focus on the idea that its products can be worn in any kind of water. Clearly, its slogan — "Water Inspiration" — was the central element in producing this distinctive video background.

Business website design should use video backgrounds of wisely chosen length

Why is it necessary to edit video wisely when using it as the homepage background in business website design? The key point of the video is to inspire users — when people explore information on the site, they shouldn't feel bored and leave immediately. So keep your video just long enough and easy to loop. Meanwhile, the video content must be engaging enough that users pause and watch it more than once.

The length of that loop can depend on several factors, such as how much content is on your website. You have many options; we recommend keeping the loop around 30 seconds, though you can keep it as short as 15 seconds like Clínica Veterinária. If you're worried about choosing a video source for your website design background, put that worry aside! Markdao is here to help. Let us come up with ideas for your website with an extremely captivating video background. Contact us whenever you need via HOTLINE +84 79 993 1071 (Ms. Trinh).

Contrast makes your video background stand out in business website design

When you skim a website where images, video, content, and CTA buttons lack clear separation, where the colors all stay neutral with no point of emphasis, you'll surely do nothing but skim — no interaction at all. But what is the ultimate purpose of building an attractive website? Increasing conversion rates and growing revenue! That's exactly why text needs to be laid out harmoniously yet clearly separated, with hierarchy and high contrast, so it doesn't vanish into the video. A simple but extremely useful business website design technique is to highlight light-colored text over a dark video, and vice versa. This is especially effective when the footage is fairly consistent within just a few colors.

A typical video background in business website design belongs to Y.CO — an example of exploiting the contrast between text color and video. By adding a slight filter over their video background, the website achieves perfect contrast that makes the menu bar truly stand out.

Add some interactivity to make your business website's video background more impressive

Having your homepage background display a lively video isn't enough on its own. If you add some interactive elements, users convert into potential leads far more easily. Interactive video backgrounds have become a trend recently, especially on foreign websites. While researching, we also noticed many articles on this topic published across various blogs. So it's no surprise that interactive video is being deployed heavily in business website design.

"Simple is the best" — business website design should pursue minimalism

Simplicity in everything is always a crucial factor. There's no need to be elaborate or pile up too many elements to make yourself stand out. If you want to create interest for users — not distract them while they browse your site with a flurry of busy motion — then your business website design needs to be simple in its own distinctive style. The top websites all follow this rule: mostly just basic motion on a simple, captivating background.

"Simple is the best" — remember that customers experience your website through more than just the video background. Before thinking about a video background, look at your budget: how much money do you have to invest in your business website design? Will your business really earn more money by becoming super vivid with the imagery and colors of a video? If you genuinely need website design on a budget, consider choosing a ready-made free video, or replacing video with cheaper design alternatives.

In short, there are always new ways to work video backgrounds into your homepage. What's more, if you choose ready-made video sources, the cost savings are substantial. That's why you'll see many companies changing their video background several times a year. However, keep in mind that while experimenting with these web design techniques is fun and fresh, you certainly don't want to lose sight of the website's most important ultimate goal — increasing the number of customers and growing revenue. So be truly discerning in every choice you make. If you're still unsure about your decision, contact us via HOTLINE +84 79 993 1071. The Markdao Team has outstanding website design experience across every field, and our ideas are guaranteed to be useful for your business.

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