9 Popular Strategies, Ideas, and Ways to Attract Customers

Vũ Khôi

Author at Wotech Electronics Blog

For every business, customers play a vital role in generating revenue and profit. Clearly, without customers, a business cannot operate and grow. That is exactly why successful companies always devote time and budget to researching, searching for, and attracting potential customers. Explore the customer attraction methods below to shape an attraction strategy for your own business!

What Is Customer Attraction?

Customer attraction is the collection of all supporting activities aimed at capturing the attention, stimulation, and curiosity of the target audience, drawing this group of customers toward the business and its products. Customer attraction methods can take place both online and offline in many formats — images, sound, video, or outdoor advertising.

Effective Customer Attraction Strategies

Make Your Product "Scarce"

"Rare things are precious things" has been an iron rule since time immemorial, because people always tend to cherish what is not easy to come by. Try putting yourself in the customer's shoes: you buy a high-value product that is limited in quantity, only a select few customers own it, and you are one of those lucky few. At that moment, you feel the product is truly valuable, and people around you start noticing it and will try to figure out how to get that "scarce" product themselves. In this way, that very "rarity" becomes an effective customer attraction method!

A simpler example: as a child, your parents rarely bought you toys. On TV at the time there was a new model of toy car — the very kind the cartoon character raced. Then, out of the blue, your father gave you one on your birthday; you would be so happy you would show it off everywhere and stay excited for months afterward. Similarly, your friends would feel somewhat envious, and every kid would run home and nag their parents to get that rare toy car.

Customer psychology when shopping works the same way, especially in fashion or services: people like what is limited, and particularly want to own unusual products. So if you want to attract more customers to your brand, beyond diversifying and offering special product lines, you need a small group of "rare" products to spark curiosity and the desire to possess something precious in this new era.

Partner with Celebrities (KOLs)

Have you ever bought a product simply because a celebrity you admire advertised it and said you should buy it? The answer is usually yes — customers have almost certainly been influenced at least once by someone outside themselves (family, friends, or most commonly, celebrities).

Take advantage of influencers and KOLs by bringing them into your advertising campaigns. Consumers tend to judge product information from influencers because of the credibility this group carries. Let KOLs spread the word about your product and let their influence be your customer attraction method.

Attracting Customers Through Environmental Factors

If you own a traditional store, consider external factors such as design and decorating style, how staff dress, a distinctive menu, or playing music that draws customers in — because these factors strike directly at the human senses (sight, hearing, and smell), creating feelings of stimulation, lingering interest, and curiosity.

Such activities will make potential customers visit your store more often, drawn by a sense of familiarity, a sense of novelty, or simply a feeling of comfort — thereby invisibly creating a unique shopping experience! Whether the store is running promotions or trading as usual, you must make full use of sound, video, imagery, typography, color, and other elements to influence potential customers and draw them in to shop.

Word-of-Mouth Marketing

As mentioned above, a buyer's psychology is easily persuaded by those around them — neighbors, friends, and relatives. In marketing, there is a delightful saying about word-of-mouth marketing: the customer is the best salesperson. So how can a business harness the power of this attraction method without looking like it is advertising too aggressively?

Brands can boost their word-of-mouth strategy by sharing experiences from actual users, letting them voice their opinions about the product. Listeners then receive the information as a reference — the experience of earlier users — without any discomfort from sales pitches.

Whereas in the past word-of-mouth took a great deal of time, passing from one person to the next, today, thanks to social media, word-of-mouth marketing can reach millions of different users in just seconds. Word-of-mouth marketing activities can include: exchanges on pages, groups, and forums, and information sharing. A business can publish user-written articles about their consumption experiences, thereby attracting people with the same interests and amplifying the message together.

Segment Customers to Fit the Right Marketing Strategy

Every business has different customer groups based on age, spending power, or consumption habits. Segmenting customers into groups with similar characteristics helps sellers design marketing strategies suited to each group. One of the benefits of segmenting customers this way is that it allows sellers to "personalize" the customer experience. That, in turn, attracts both new potential customer groups and existing ones.

For example, you usually check email in the morning. Opening your inbox, you see about 10 new emails, one of which reads "Dear Huong," (your name). You will certainly click on the email with your name in it, because it feels familiar and makes you feel special to the business. In a similar example, between two emails — one full of overly generic information, the other going straight to the problem you are facing, sparking your curiosity and making you want to find the answer to your own problem — which one would you click?

This is one of the most effective "subliminal" customer attraction ideas: it both leaves a good impression of the business on the customer and increases their likelihood of buying in the future.

Attracting Customers with Content

Focus on Stimulating the Senses and Emotions

We are often advised to publish engaging content so customers feel interested, but what exactly does content that attracts customers look like? What counts as "engaging"?

When publishing content about a product, it is boring if you focus only on its features and applications. Convey the experience of your product through sensory stimulation — hearing, sight, or smell. The more vivid and evocative your customer-attracting article is, the more opportunities you have to attract customers.

Not only that, emotionally charged stimuli are equally effective. Content that plays on curiosity and evokes intense emotions — love, dislike, resentment — makes customers pay attention and attracts more of them.

Amplify Content from "Customer Reviews"

As mentioned above, one of the skills of attracting customers is getting your product talked about widely on social media. If your product has not yet drawn much attention in the community and few people are discussing it, create the topics yourself and use influencers to pioneer the word-of-mouth movement for your product. Additionally, for products new to the market, find ways to run promotions that attract customers through discount programs and bundled gifts in the early period.

Typically, people's behavior within a group is influenced by others and even mirrors the reactions of those around them. This is what we commonly call "herd mentality." Psychologists have shown that 74% of people are influenced by herd mentality. A business can use herd psychology to spread the word that the product is "selling fast." This not only wins the brand product trust in customers' hearts but also awakens their desire to buy!

Focus on Solving Customer Problems

If your content focuses solely on introducing the product, chances are it will not attract many followers or much interest. So the advice here is to diversify your content and focus on the other aspects customers care about. Conduct behavioral research to find the problems customers have, how they feel, and what barriers keep them from using your product, and so on.

Customers fall into 3 main groups, each with a different mindset and set of problems:

• Customers with no need for the product yet: for this group, your content should focus on providing knowledge and the benefits of using the product/service. Study customer behavior to see what problems they face, and increase solution-oriented articles that help customers solve the problems they are dealing with.

• Customers beginning to show interest but still weighing several options: this is also a group we need to attract and guide toward becoming the company's loyal customers. For this group, increase your presence on social networks; focus on content streams built around sharing experiences and discussion. If possible, leverage the presence of influencers too, so your product appears as credibly as possible!

• Customers who already use your product: for this group, attraction activities are not strictly necessary — but they must still exist, because your frequency of presence reflects the trust that you remain a "widely used" product.

>> See more: Attract Potential Customers with 20 Effective Methods

Attract and Nurture Customers with a CRM Application

Today, with the rise of the Internet and the development of technology, many applications have been created to meet businesses' needs for managing and storing customer information — and especially for simplifying the customer attraction process. These applications excel at optimizing the working cycle, improving the effectiveness of management work and reducing customer care time. One such application is the SimCRM customer relationship management software, which allows businesses to manage customer information online as well as easily consolidate, nurture, and attract their target customer group.

The application was refined into its most complete version in 2021, with many features that bring convenience to businesses in managing their modules: Sales and Invoicing; Project Management; Social Networks; CRM; Employees; and more. The modules are linked together so the business can perform multiple operations simultaneously on a single platform, ensuring accuracy and seamless flow. This application makes retail customer attraction far simpler thanks to:

• Monitoring and tracking social media activity: monitoring posts and the activity of groups and forums on social media; monitoring the posting activity of your influencer and KOL team. In addition, the seller can analyze customer reactions to different issues to plan future content communication.

• Automating retail customer attraction with content: automating email sending through Email Marketing. Keyword research and segmentation of customer groups with shared characteristics.

• Storing internal information and customer information: after attracting customers, the business can consolidate customer information in the system to manage it and set up future customer care activities, turning new potential customers into a loyal customer base.

With so many features, businesses can now easily attract customers while keeping full control of all their activity. Visit now to try SimCRM for free!

Conclusion

Customer attraction is a necessary activity that helps a business reach its target customer group. Every business needs to weigh different attraction methods and find the campaign that suits it best. In addition, take advantage of technology applications like SimCRM to simplify and improve the effectiveness of your customer attraction skills!

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