Marketing Agency Pointing Out the SEO Mistakes Secretly Sabotaging Your Success (Part 2)

Vũ Khôi

Author at Wotech Electronics Blog

Marketing is often considered the fastest-moving field of any industry. Every year, with every new generation, marketing takes on a very different "look" and "nature". A marketing agency is the one that must be most sensitive to that change and continuously update new techniques — from social media, Google, YouTube and websites to all forms of traditional advertising. Below are the most prominent SEO issues of 2019, as evaluated through the lens of Markdao, a marketing agency in Vietnam.

The serious consequences for marketing agencies of over-optimization

Over-optimizing is a combination of SEO practices that, while not black-hat, become harmful when too many solutions are implemented within a very short period. They produce bad results and negatively affect the SEO campaign in progress. The consequences occur on both the On-page and Off-page sides. So what are the signs that a marketing agency is over-optimizing?

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3 signals that a marketing agency is over-optimizing

There are many signs that your website is being over-optimized. Among them, three are the clearest — mistakes you should never make when providing SEO services:

• Internal links and anchor text with no relevance: Building an internal link system is how you generate "strength" for your website. However, if you place internal links on anchor texts whose content is unrelated, Google will find it very hard to rate your keyword rankings highly. Diversifying your anchor texts is a good thing, but you should focus on only a few specific keywords you want to rank for — using too many anchors will leave Google unable to determine which keyword you are optimizing for.

• Using keywords unrelated to the article's topic: Every piece of content created on a site is bound to have a specific theme tied to a related keyword. Businesses and marketing agencies need to select appropriate keywords to optimize. Abusing the optimization of irrelevant keywords within an article is also considered a form of SEO over-optimization.

• Placing too many internal links and too many backlinks on the site: Today, no SEO provider can skip building an internal link system alongside a backlink system for the site. However, when a marketing agency overuses internal links, or creates too many backlinks of questionable quality, your website may be judged as link spam. This is a dangerous situation in SEO that can get your online store blacklisted by Google.

Marketing agency teams deploying poor "link tactics" that reduce SEO effectiveness

As of now, the leading SEO issues relate to on-page work, while the real problem lies in the off-page strategy of building an extremely high-quality, solid backlink system. You need to build backlinks pointing to your homepage — only by ensuring this can you execute a successful SEO plan.

When a website has a proper SEO structure and valuable content, link building becomes far easier. Instead of needing 100 links to rank high, with a good strategy you can achieve even more in less time — and of course at a lower cost.

If rankings are based on backlinks, why not just pay for links? These days, the more people do SEO, the more link-filtering algorithms Google introduces to curb excessive link-inserting efforts. The more links you build, the higher your chance of ending up on a "blacklist". That is exactly why clients turn to a marketing agency to help them craft a superb SEO strategy. Want to grow revenue through organic keyword searches without paying for ads? The Markdao team is here to help you! Contact our HOTLINE +84799931071 (Ms. Trinh) for detailed consultation and a quote.

What does a marketing agency prepare for a perfect link-building strategy?

To avoid being "heavily penalized" by Google, start by not over-optimizing the text you write for SEO. Instead, deliver better content. Marketing agencies that provide SEO services always have a content team ready to help you build a content system that attracts users. This not only improves your business's conversion rate but also helps your rankings improve — higher, and permanently.

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The second step is to expand your SEO targets beyond your main pages. If you have created valuable blog posts related to one of your core pages, don't hesitate to link to it. This not only ties your pages together more tightly and gives your site more structure, it also improves your keyword rankings.

Producing low-quality content is the cardinal sin for a marketing agency

This is all too familiar to marketing agencies, but as a client you may not be fully aware of it, given how many things there are to keep track of. In fact, this is a cardinal error you must stay far away from, because if your content isn't good, you don't deserve to rank. "Content is king" — Google always evaluates website content strictly. A common mistake many people make when running SEO services is lacking long-tail, information-rich keywords in their plan. These typically rank highly in search results easily and deliver significant traffic to your website.

>>Review the common mistakes in On-page SEO (part 1) HERE!

All the common SEO mistakes we have compiled across these two articles are factors that make your website stand out on search engines. However, even when executed correctly, none of these factors will improve anything if your content is only of low quality. Remember: once you have compelling content, smart and skillful keyword placement, and an engaging, one-of-a-kind writing style, a top position on Google is yours for the taking. Conversely, duplicated, dull content will have no effect. So every marketing agency that helps you climb to the top must first produce top-notch creative content — and to do that, the content team needs your cooperation.

Let Markdao Vietnam help you create outstanding conversion rates with the SEO strategy best tailored to your business. Call our HOTLINE +84799931071 (Ms. Trinh) now for detailed consultation and a quote.

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