SEO Top Google – The "Right Time, Right Place" for Your YouTube Video Marketing Campaign

Vũ Khôi

Author at Wotech Electronics Blog

Video marketing is all the rage, and YouTube is gradually becoming the "playground" of brands — which is why YouTube SEO is receiving special attention from marketers. SEO Top Google cannot ignore the video channel, but SEO Top Google is no simple matter — Google has many algorithms governing video rankings. The following article will help you understand YouTube SEO better.

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What Is the Relationship Between SEO Top Google and YouTube SEO?

We all know SEO is the work of optimizing websites/videos/images so they appear on the first page of search engines. SEO Top Google means pushing your keywords and content to the top of Google's search list, while YouTube SEO helps videos rank first in YouTube search results. They are two different platforms, yet they have quite a few similarities.

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Defining YouTube SEO — the Close "Little Sibling" of SEO Top Google

If you're wondering why you should do YouTube SEO — isn't focusing on SEO Top Google enough? Then look at these numbers: YouTube is the world's 2nd largest search engine and an enormously attractive source of traffic; searches for products and services on YouTube are 3 times more numerous than on Google; 90% of people discover new products and brands through this world's largest video social network. These numbers show YouTube SEO is a useful method for increasing brand awareness.

At the end of the day, both YouTube SEO and SEO Top Google share the same ultimate goal: getting a page to the top. While the job of website SEO is to get keywords onto Google's first page — a somewhat complex process requiring a lot of preparation and quite a long ranking time — with video SEO, the job is easier. Ranking at the top of YouTube search isn't as hard as you think if you know how and do it right.

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Why Must Marketers Do YouTube SEO Alongside SEO Top Google?

Looking at the statistics on digital marketing on YouTube compiled by many experts, no one can underestimate the power of video and YouTube anymore. In 2018, 93% of marketers said they gained a new customer thanks to posting engaging promotional videos on social media (figures from Animoto). As a result, businesses and brands across every field are starting to leverage YouTube as a creative way to convey their story to viewers. And in just one week, from September 16, 2018, as many as 4,680 brands sponsored 8,964 videos on YouTube. We all see the role of this channel, so there's no reason to neglect such a "fat catch"!

Users tend to focus their attention on a video or image if it appears in their visible area on the search results page, rather than on the results in Google's top 3. YouTube SEO will help push your video to the top of YouTube search in a short time — much shorter than traditional SEO Top Google. Therefore, combining these 2 strategies will make your business many times more successful. An advertising campaign on YouTube with all the right orientations will surely bring you a great many potential customers. If you choose a reputable place to entrust your brand's YouTube channel, your business will take a big step forward. Let Markdao Vietnam help you do it! Contact us now via HOTLINE +84 79 993 1071 (Ms. Trinh) for detailed advice on our free YouTube SEO service package!

What Criteria Does YouTube Use to Evaluate Videos? Is It the Same as SEO Top Google?

Similar to how Google evaluates and ranks websites: article content, keyword frequency, backlink volume, and so on — with YouTube it's the same; you also need to pay attention to similar factors to optimize your video for a high ranking position. That's why we say SEO Top Google and YouTube SEO are like "twin siblings" in digital marketing services.

It can be seen that YouTube relies on many factors to evaluate a video and decide to rank it at the top. However, both Google and YouTube rely on the following common signals:

• The degree of keyword optimization for the video

• What topic and keyword your video is about. From the file you upload to the process of preparing to publish the video, you must optimize for that keyword. The keyword must be contained in the title, description, tags, and more.

• Signals from viewers of the video.

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SEO Top Google for Videos: What Factors Must Be "Deployed"?

When studying any ranking system, the first thing is to clearly understand its evaluation criteria. YouTube SEO is the same: before optimizing a video, you must understand YouTube's algorithms, just as SEO Top Google requires understanding website algorithms.

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SEO Top Google for Videos – Titles Must Be Truly Spot-On

Your video's title — like a website's — must be truly captivating and interesting to viewers and must contain the SEO keyword. Your title must contain the main keyword you want to SEO Top Google, making the video more special and useful. However, if you only insert the exact main keyword into the heading, it will usually come across as stiff — at this point you need to skillfully use synonyms of the main keyword. For example, when searching the keyword "what to eat when cutting," the top-ranking videos all have titles containing the keyword or very close to it, such as "meal plan for cutting." The way you title a YouTube video is similar to titles on websites, but since YouTube is a video social platform, you can flexibly and cleverly "swerve" the title a little — just don't go too far.

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Doing Video SEO for Top Google — Never Ignore Content

The truth is "Content is king," whether in a digital marketing campaign, SEO Top Google, or making videos. You might make a very captivating video thumbnail, beautiful camera angles, and a title attention-grabbing enough and optimized for the keyword, but if the content is worthless, no one will bother watching — or they'll leave right away. Content is what determines whether viewers stay on your video long enough.

Just as with doing SEO Top Google on a website, where the time users spend on your page is very important, with a YouTube video the watch time must be long enough — usually it must exceed 50% of the video's length — before your video is considered to send a signal of useful content to YouTube's algorithm. When users only watch the first few minutes and then turn off, your video will be rated poorly. So focus on the video content in a way that keeps viewers watching to the end.

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SEO Top Google Affirms the Role of Viewer Interaction With the Video

When compared with SEO Top Google on websites — where we evaluate effectiveness through website traffic, backlink systems, and so on — for YouTube SEO, user interaction during and after watching the video greatly determines whether YouTube prioritizes ranking your video. Common interactions on YouTube are:

• Liking and commenting while watching the video.

• Sharing, subscribing, saving to playlist.

• Watching other videos from the channel.

Views are still the leading factor, pushing your video into the top trending list. But in the long run, the interactions above contribute significantly to video rankings. A successful digital marketing agency must make the videos you produce have high engagement, because engagement is always important.

SEO Top Google Must Leverage the Brand's "Essence" in the Video

When your channel has a good brand, users interact with the brand at a high rate by:

• Proactively searching for the brand name as a keyword in the YouTube search bar.

• Proactively opening videos from your brand.

• Interacting well with YouTube videos from your brand's channel when they are displayed.

YouTube will prioritize placing your next videos into a whitelist for ranking, and continue factoring in other elements to decide the display position. The brand factor must go together with users' frequency of returning. On websites, the site with a high % of direct traffic is increasingly rated well by Google — if SEO Top Google values this factor, so does YouTube SEO. Only when your channel and videos are useful and the content is good and relevant will users proactively search, return, or save to a playlist to watch again later. Based on the % return rate signal from users, the videos you are ranking will be prioritized in rankings.

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