Social Media Marketing and 8 Common Mistakes to Avoid

Vũ Khôi

Author at Wotech Electronics Blog

The rise of social networks has changed the habits of many of us — and of businesses today — which is why Social Media Marketing came into being. On the subject of Social Media Marketing, Markdao has already published two articles; if you want to understand more about the definition and why businesses need to be present on social networks, check out "Social Media Planning, a new door for your brand identity" and "5 reasons why your business should do Social Media Marketing". Today, we'll discuss the 8 common mistakes businesses often make when running Social Media Marketing campaigns.

Social Media Marketing isn't as simple as you think

Spelling errors, posting on a packed schedule, too many hashtags in one post — these are basic, common mistakes businesses often make. Let's go through the 8 common mistakes that 70% of businesses make when running Social Media Marketing campaigns:

Social Media Marketing — Posting blindly without a specific plan

Showing up on social networks is very easy for a business, but running effective social media marketing requires careful consideration. It demands a great deal of your time, effort, and solid experience — and more importantly, a detailed, meticulous plan. If you don't have a marketing plan and have never thought about specific, clear goals, have no target customers, no timeline for updating information, and no defined way of publishing content, you will certainly struggle to convey the right message or engage with potential customers.

Is being present on too many social networks good for your Social Media Marketing?

Social networks are springing up like mushrooms and are completely different from one another. Honestly, managing all of your social accounts well is much harder than you think. So before setting up Social Media Marketing, choose the social network that best fits your business — Facebook, Instagram, Twitter, or YouTube — but what does "fits" mean? The answer is that you need to know your field, your target audience, the age of your potential customers, and their habits.

In reality today, many businesses think that simply having accounts on many different social networks improves their brand awareness — but remember one thing: opening many accounts without the time to run activities or manage them is completely pointless, especially when it comes to engaging with customers or promoting the brand.

Paying for low-quality followers

Did you know that in the world of social networks, followers hold a very important position — not only for your page's reputation and the company's brand awareness, but above all for boosting your revenue? But that's when followers grow naturally; if you pay to buy fans, there's much more to say. If you're lucky enough to buy quality followers, that's ideal — but the odds of that luck are under 20%; 80% of the time you buy followers whose profiles don't match your target audience, who have no interest in your field, which easily leads to the rise of fake accounts.

In any case, when doing Social Media Marketing, remember that social networks exist primarily to build genuine relationships between businesses and customers — not to focus on follower counts.

Social Media Marketing doesn't mean posting only about your brand

If you want to run effective Social Media Marketing, first remember that the content you publish must be "your own content" — not copied from other sources — and you need to vary your content formats regularly to avoid becoming boring. However, research shows that if all you post all day is information related to your brand, products, and services, customers will easily get bored. But if your goal is to convey your company or product message, there are ways to do it. In that case, you need to create vivid, humorous images around your field, because images are always the first element that catches internet users' attention.

Too many hashtags in one post lowers your social media marketing quality

Hashtags group information on the same topic together so users can easily search for the information they want on social networks. But a bad habit is putting too many hashtags in a post — sometimes the hashtag section is longer than the content itself. That kills the main hashtags and drowns out your message.

Constantly updating social media content isn't as good as everyone thinks when it comes to Social Media Marketing

You probably think the ideal approach is to post daily or weekly. But in reality, this doesn't help you connect better with customers — on the contrary, it makes them weary of your brand.

To update content sensibly, in your Social Media Marketing choose the right moments — the times when your followers are most active. You can also use online scheduling tools like Hootsuite to plan your posts instead of spamming your subscribers.

Social Media Marketing becomes a disaster if you don't take time to re-read what you post

This seemingly simple task has fairly serious consequences if you don't spend time re-reading your posts. Beyond high-quality, meticulous Social Media Marketing, you should carefully check vocabulary and grammar before publishing. These basic errors damage your brand image.

Failing to engage with customers is a huge shortcoming of your Social Media Marketing

The final mistake Markdao will cover today is your business not interacting with customers. Internet users today have a strong desire to voice their opinions about products and like to interact directly with brands through social networks. They want to be heard and understood, and they are genuinely serious about getting answers to their questions about your products/services before deciding to spend money on them. For all these reasons, if you don't engage with your customers, you'll inadvertently make them think badly of your brand.

Those are all 8 common mistakes to avoid when a business runs a Social Media Marketing campaign. We hope you found this article useful — and don't forget to look forward to more articles on other interesting topics from Markdao Agency Vietnam!

Related Articles