Web Design and What You Need to Know

Vũ Khôi

Author at Wotech Electronics Blog

Web design is a concept that is no longer unfamiliar in today's digital technology era. Thanks to websites, the distance between businesses and their customers has been significantly shortened. Customers can easily search for information about the products/services they need, and businesses can advise and answer customers' questions anytime, anywhere. The website is thus the important gateway of most businesses — but how do you get quality web design? Explore today's article from Markdao Agency Vietnam to find the answer!

Today's article will cover why businesses need web design, the benefits businesses gain, the basic types of websites, and especially the stages required for web interface design.

Why Design a Website?

The Internet has become an indispensable part of modern life today. Thanks to the Internet, people can easily communicate with one another despite vast geographic distances — and beyond communication, we can also study, have fun, and especially shop. So if you have a product to promote, why not think about designing a website for your business? The reasons your business should own a web interface design are:

The Internet allows you to promote your company's image across digital media. A website is regarded as a store in that world of e-commerce — but this electronic store differs from your physical one in that it can operate 24 hours a day, 7 days a week, and especially never has to close for holidays. So customers can visit whenever they want to read product information, compare prices, or even buy directly. That is why web design is a key part of a business's marketing strategy.

In addition, a web design shows the professionalism of a business — it says who the company is — and is therefore also considered a business card of the company. But this business card needs to be polished in both content and imagery, carrying the company's own distinct character. Only then can you earn the trust of potential customers and, especially, of the search engines.

One undeniable fact is that web design can significantly increase a business's revenue. More concretely, over the past decade e-commerce has exploded, bringing many advantages to businesses — especially small and medium-sized ones. The reason is that e-commerce allows Internet users to shop directly online or place orders through online forms, whether early in the morning or late at night, and no matter what country the customer is in.

Finally, today is the era in which Digital Marketing reigns supreme. Web interface design is not limited to introducing products — it also serves to run SEO (Search Engine Optimisation). When Internet users need something, they turn to search engines — most commonly Google — and tend to highly rate the sites on the first page. That is why SEO or even SEM (Search Engine Marketing) is gradually being proposed within businesses' overall Marketing strategies. Beyond that, social media is also a useful vehicle for boosting brand awareness. With the reasons above, why not build your business an SEO-standard web design together with an overall Marketing strategy — and it would be even better with support from experts in SEO and Digital Marketing.

What Are the Basic Types of Websites?

Before designing a website, you need to know which types of websites serve your business's marketing purpose, because each type performs a distinct task. Today Markdao will cover the following types of web interface design: corporate websites, e-commerce websites, mobile websites, and blogs.

Corporate website: This is the most common type of website. Its main function is to present information, company products, or customer care services in order to promote the company's image rather than to sell products. Such websites therefore have only a few pages and are not overly complex.

E-commerce website: Also known by its English name E-commerce, this type of website allows a business to sell products/services directly on the Internet, with customers able to pay online or place orders if they prefer to pay in cash.

Mobile website: A type of website designed to fit the screen size of smartphones or tablets. This is a different concept from responsive design: a responsive website adapts to every screen size it is adjusted for, whereas with a mobile website, the content and design displayed on a phone screen will not be the same as when you visit the same company's website on a desktop.

Blog: Businesses still use blogs mainly for the purpose of optimizing SEO by posting daily articles, building backlinks, and so on. It is also a place where you can receive comments and feedback from customers.

The Stages Required in Web Design

Having learned why you should design a website and about the types of websites, let's explore the stages needed to create a website for a business:

Step 1: Research and Discovery

First, the business should identify what it has, what it needs, and what it can do for its web design. Next, you can look at the most popular website templates today or browse competitors' sites. Then it is best to draft a plan summary while answering the following questions:

• What is the purpose of your company's website?

• What is your purpose in attracting customers to your website?

• Who are the Internet users you want to reach?

• What content does your business want to convey?

To get a web interface design that fits your company's character, you can design the website yourself or turn to experts from Digital Marketing Agencies to make sure your company's website is SEO-standard.

Step 2: Set Up a Detailed Plan

After answering the questions in step 1, we move on to step 2: setting up a detailed plan. Start by choosing the software you will use to build the site, such as WordPress, etc., then sketch out the sitemap. Second, list all the categories of pages that will appear in your website and the specific content for each page. This means you should work from the outside in — start broadly and gradually focus on the detailed inner content — so you don't miss any part. At this detailed planning step, remember that you are designing the website not just for yourself, but for Internet users — the potential customers of your business.

Step 3: Carry Out the Web Design

Once you have the main content to design, you will begin designing the website, going page by page. No matter how many pages your website has, you must ensure they are always consistent with one another and consistent with your company's branding colors. At this step, if you are the designer — or have staff handling design — it is best to produce 2–3 website mockups, so you have a basis for judging which design will attract users more. Only then can it bring real results for your business.

Step 4: Program the Website

After the rough external work is complete, the next stage is to go deeper into functional design, image and color elements, and interactive elements such as contact forms, animated flash images, and shopping carts — in other words, programming your website. So you need programming knowledge. In fact, this step should be carried out in parallel with step 3.

Step 5: Test, Fix Errors, and Publish

This is the stage for evaluating everything you did during the web design process for your business — an extremely important step that is often skipped. In practice, thanks to testing, you will understand your website better and grasp the situation so you can conduct acceptance and publish your website.

Step 6: Maintenance

A finished, published website does not mean your task is over. In reality, many businesses reach step 5 and stop, which is why they keep wondering why they have a website but revenue is not as desired. It is because they did not maintain the website regularly by constantly updating the latest content and images for their site. This not only satisfies visitors to your website but is especially aimed at optimizing your company's Digital Marketing.

Web Design with Markdao Agency Vietnam

At this point, Markdao Agency Vietnam has introduced everything you need to know about web design. But if the above leaves you confused and you need a companion in building your digital gateway, don't hesitate to contact us.

Markdao is a Digital Marketing and Web Design agency with experts of more than 5 years of experience. Our top principle is never to use ready-made templates for design, always choosing to code by hand instead. Though it takes more effort and time than using templates, only this way can we deliver customers a flexible website that meets exactly what your business wants. Markdao commits to delivering a website in the shortest time at a reasonable cost — especially SEO-standard and Google-friendly.

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