Beautiful Website Design — 7 Landing Page Design Trends for 2020

Vũ Khôi

Author at Wotech Electronics Blog

Beautiful, mobile-friendly website design remains the main direction of development

Beautiful website design that is responsive across many different devices is by no means a new story at this point. Since the information technology revolution exploded, the number of people accessing the Internet from mobile devices has kept climbing and now accounts for fully two-thirds of all visits. The explosive spread and rapid development of smartphones has opened a new era for the web design industry, in which the user experience on these devices has become one of the most valuable leading factors — and the measure of a website's effectiveness.

A simple landing page will give you more beautiful website design

The growth of mobile preference is also one of the main reasons landing pages with minimalist design have become a recent trend. The beautiful website design trend now is a landing page that impresses through imagery, uses large typefaces, and simplifies content so the landing page holds only the most valuable information in concise form, with a layout divided to suit a well-calculated arrangement of CTA buttons that is easiest for users to operate.

What benefits does minimalist beautiful website design bring to businesses?

The minimalist style not only gives the business a website design that is beautiful in aesthetic terms, it also solves the challenge of improving the user experience on the landing page, because it can steer visitors toward exactly the area you want. Users also benefit by finding things more easily and by having all the information they read on the website organized — which encourages them to perform activities valuable to the business, such as leaving their contact details or making a purchase. Besides that, minimalism on the landing page also helps reduce page load time — an extremely important factor in how Google evaluates and ranks websites.

Beautiful website design with asymmetric layouts

Alongside simple layouts, asymmetric layouts are also predicted to be one of the beautiful website design trends that will flourish in 2020. Asymmetric structures grab strong attention from users because they convey a spirit of freedom and openness, stamped with the personal identity of the website's owner — the elements that make a site unique and far more distinctive. However, use asymmetric layouts in landing page design carefully. If your field doesn't excel at conveying messages through imagery, a website designed this way can look chaotic to readers.

Beautiful website design with geometric shapes and harmonious colors

Squares, circles, triangles, and their variants appear ever more widely in daily life and have become familiar to most users. Combining these geometric shapes with colors that evoke certain meanings taps associations already present in our subconscious. So bringing these combinations into a landing page promises to help you achieve a beautiful website design that catches users' attention — applying color psychology in digital marketing has always been an effective way to guide user behavior.

How do you design a beautiful website that also loads fast?

When it comes to page load speed, it has never been a minor factor in developing and designing beautiful websites. On the contrary, it has become more important and necessary than ever in recent years (and certainly for at least the next 5 years!) — during the 2018 Google Search system update, page load speed was the ranking factor given top priority. To meet these requirements, nearly every recently developed website uses a CDN (content delivery network) and minifies scripts to ensure the page loads faster and ranks higher.

Use animation effects wisely to achieve beautiful website design

Beautiful website design calls for simplicity. But simple doesn't mean boring. Using animation effects might seem ill-suited to the minimalist designs now in vogue, since many believe they easily distract users. However, if applied elegantly, subtly, and selectively, it's not a bad idea at all for attracting additional traffic to your website. You know how it goes: when most websites today follow the minimalist style, you need a new element to stand out from competitors. What's more, surveys and research show that images and motion effects improve the user experience and keep visitors on the website longer.

Get used to banners in beautiful website designs for 2020

As noted above, imagery plays an extremely important role in beautiful website design with a minimalist bent. Banners are one of the most effective tools — they can attract users' attention while conveying the most important information (promotional news, for instance). That's why it's not hard to understand why the top of the landing page is always the favored spot for a banner: it's the first place users look when they set foot on your website. So don't hesitate to spend budget on designing a banner for your landing page.

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