Top 15 Best Free and Paid CRM Software Today

Vũ Khôi

Author at Wotech Electronics Blog

What is CRM software? Before diving into CRM software, let's briefly talk about CRM. CRM (Customer Relationship Management) means "managing customer relationships". The concept of CRM emerged in the 1970s and is regarded as a way for businesses to manage customer information and carry out interaction and customer care activities in order to build a close relationship between customers and the business.

What is CRM customer relationship management software?

CRM software is software that helps businesses maintain relationships with customers by storing and analyzing customer relationship data, and it helps the business earn ever more affection from its customers.

So, what good CRM software is available on the market? Which software suits your business? Below, we present the 15 best CRM software available today.

>>>> Read more: What is CRM? 8 Functions and benefits of CRM for businesses

Free CRM software in Vietnam

Nowadays, many free Vietnamese-language CRM tools have been created to meet businesses' customer management needs. Below, we introduce the features and pricing of the 5 Vietnamese CRM software most favored by businesses.

SimCRM software – Completely Free CRM – Free

SimCRM is a free CRM software for customer management with more than 2,000 users. This completely free CRM software offers businesses a comprehensive customer management solution for tracking potential customers, pursuing opportunities, caring for customers, and getting the most accurate forecasts by storing information on current and potential customers, with features including:

• Lead managementRecord, classify, and store your business's lead informationAutomatically funnel leads from multiple sources into SimERP's CRM systemAssign suitable staff to care for each specific group of leadsProactively edit/delete lead information on the system according to granted permissions

• Opportunity managementTrack, evaluate, and decide which leads become opportunitiesAdd/edit/delete/group opportunities easily according to specific permissionsTrack each stage quickly with a simple drag-and-dropIntegrate with social applications such as Facebook, CallCenter, SMS

• Customer information managementCustomer information and care history are stored in detail and updated in real timeTrack, classify, and manage customer information on the systemTrack activities with customers (purchase history, appointments, receivables, etc.)Customize features to suit customers (language, shipping method, etc.)Issue alerts for duplicate data cases to avoid duplication

• Reporting supportAutomatic report aggregation and statistics to boost the business's sales effectivenessDetailed reports on upcoming customer care activitiesTrack sales performance by country/salesperson/sales teamTrack KPI progress in real timeAnalyze lead sources to assess the ROI of marketing campaigns

• Pricing is as follows

Overall, SimCRM already resolves most of the limitations that previous software suffered from, making it easy for businesses to adopt within a short time while still being effective and high quality.

CRMVIET software

CRMVIET is a company founded in 2010, with more than a decade of operation in consulting and deploying customer management software solutions. This free CRM management software has provided CRM software to more than 1,500 businesses in this S-shaped country, becoming one of the optimal choices for businesses that need to improve sales productivity.

Some standout features of CRMVIET software:

• Customer management

• Automated customer care

• Marketing Automation: Automatically send email marketing, SMS marketing, and customer care emails; Call Center switchboard integration

• Customer support: Includes two tools — Ticket and Survey — making it easy to manage support requests, while also enabling customer opinion surveys to improve product and service quality

• Integration with multiple channels such as email, switchboard, social networks, website, etc. Real-time interaction notifications, evaluation of outreach effectiveness, identification of the best communication timing and channel

• Task management: Assign tasks, send reminders, track progress, and evaluate work performance against a specific set of KPIs

• Experience the software on mobile devices.

Today, CRMVIET offers two types of CRM software: On-premises CRM and Cloud CRM. The On-premises CRM software comes in Standard, Professional, Pro Call, and Enterprise packages, priced from 12.5 million to 45.5 million VND; you can also buy it under a license-rental model with the same packages but at half the price. For Cloud CRM, CRMVIET currently offers Free Forever (free, for 1 user), Basic (1,000,000 VND/year/user), Pro (1,300,000 VND/6 months/user or 2,000,000 VND/year/user), and Pro 15 (8,260,000 VND/6 months or 11,800,000 VND/year).

Limitations:

This software is reportedly built on a KPI-based platform. In addition, setting up this platform involves a very complex process that touches many departments.

SINNOVA software

When mentioning some of the best customer management CRM software today, we cannot overlook SINNOVA CRM. It has a modern design and is compatible with smart devices, letting users work easily from anywhere with just an internet connection. Through SINNOVA CRM, managers can easily run marketing campaigns and manage and classify customers better.

SINNOVA CRM offers a well-organized folder tree and document storage, helping users assign customer management permissions quickly.

Some functions of SINNOVA CRM

• Marketing support.

• Sales.

• Customer service.

• Cloud solution.

SINNOVA CRM software pricing

• Basic: 90,000 VND/person/month.

• Standard: 190,000 VND/person/month.

• Business: 230,000 VND/person/month.

• Enterprise: 270,000 VND/person/month.

Limitations:

Because it is software specialized purely in customer management, its customer management data can hardly be linked with other functions such as financial management or human resource management on the same system.

>>>> Read more: What is a CRM solution? CRM solutions businesses need

GenCRM software

GenCRM is software suited to small and medium-sized businesses whose management processes are not too complex.

The functions in this software are pre-configured, so deployment is fast — under one week, including installation and user training.

This CRM management software can store customer data and measure their satisfaction, helping the business build better marketing strategies, analyze the market well, and increase revenue.

Some features GenCRM provides for businesses

• CRM marketing.

• CRM customer care.

• CRM for Education.

GenCRM software packages

• G1: 300,000 VND/5 people/month.

• G2: 500,000 VND/10 people/month.

• G3: 1,000,000 VND/30 people/month.

Limitations:

• Better suited to small and medium-sized businesses than large enterprises

• Flexibility is not yet high

OnlineCRM software

OnlineCRM is another Vietnamese representative delivering a comprehensive CRM solution for businesses under the name CloudPro CRM. Many large brands across various fields have used the CRM software provided by OnlineCRM, such as Vingroup and FPT University.

Today, OnlineCRM offers two software products: CloudPro CRM — a general-purpose solution across many industries — and CloudPro CRM Plus — a CRM tailored to individual industries. This is considered a big advantage, because businesses can choose the CRM software that fits the specifics of their industry to maximize the effectiveness of their CRM adoption.

OnlineCRM software provides features ranging from procurement management, customer care, and task management to income-expense and receivables management, etc. In addition, OnlineCRM supports integration with several modern CRM solutions such as Mautic, IP switchboards, and more.

Features of OnlineCRM software:

• Multichannel integration with standardized input data

• Optimized marketing effectiveness, higher conversion rates, and easy campaign evaluation

• Deeper customer understanding, leading to higher deal-closing rates and customer satisfaction

• A complete, clear, detailed, and accurate reporting system

Pricing for this CRM software includes three basic packages (C1 – Starter), professional (C2 – Professional), and comprehensive (C3 – Enterprise), with prices depending on the number of users. Businesses can use it in two ways: rental (monthly subscription) or perpetual purchase (unlimited).

Limitations:

Similar to SinnovaSoft, OnlineCRM is a software specialized in customer relationship management only, so it is difficult to link its information with other functions in the business.

5 international CRM sales management software

Nowadays, there are many free CRM tools worldwide. Below, we present the top 5 best free CRM software.

HubSpot software

A completely free CRM software: unlimited users, unlimited usage, unlimited data. Control customer interactions, connected channels, and effective marketing. The world's leading CRM software all put customers in the priority position, giving you a holistic view of everything customer-related.

Its features can meet the basic needs of customer care management; you only need basic computer skills to use it. After registering an account on HubSpot, the business is given a link and can simply use it online.

Limitations:

Because it is software from abroad, language is a considerable barrier for Vietnamese businesses.

Insightly software

Insightly offers a free, useful CRM software and a very friendly website. The free version of Insightly is limited to two users, 2,500 customer records, 200 MB of storage, and 10 custom fields.

The upgrade to 25,000 records, 1 gigabyte, and Mailchimp integration costs $12/user/month.

Limitations:

Not suitable for large businesses that need more users.

Raynet software

Raynet is easier to use than some other software on the market. Like Insightly, Raynet allows free use for 2 users with 150 customer records and 50MB of storage, with full support for customer care features.

The upgrade to 20,000 records and 1TB of storage costs $19/user/month.

Limitations:

Like Insightly, applying it to a larger number of users requires paying a fee.

Vtiger software

Vtiger CRM is open-source software based on SugarCRM; you can download and install Vtiger's free, open-source versions.

In addition, Vtiger offers a pre-configured version at just $12/user/month. The software comes integrated with MailChimp, Intuit, Paypal, and several other components.

Limitations:

Vtiger's drawback is the difficulty of compatibility with the PHP programming language.

Zurmo software

Zurmo CRM is open-source software that offers easy-to-use, easy-to-customize tools adaptable to any business, large or small. Zurmo CRM does not focus on developing every feature; it only cares about and enhances the features considered necessary for customer care management.

The installation cost of this software is $32/user/month.

Limitations:

Zurmo CRM's most notable drawback is that it is still fairly new to the market.

The 5 best paid CRM software today

Salesforce software

When it comes to deploying CRM customer care software, Salesforce is indispensable. In fact, this company, with a total value of around 37 billion USD, invented Web-based CRM and dominated the market for a long time. According to Gartner, Salesforce holds about 14% of the CRM market share, with estimated sales of around 2.5 billion USD in 2012. Most customers, from small businesses to large corporations, seem very fond of the sales management, marketing management, and service management functions this Web-based CRM system delivers.

In addition, Salesforce CRM can integrate with several other services such as Chat (on the business's social network) and can run on devices with iOS or Android operating systems.

Limitations:

Older versions of Salesforce were not very flexible. However, they are hoping Salesforce 1 can fix this weakness.

Microsoft Dynamics software

Microsoft follows Salesforce in the CRM market with 6.3% market share, corresponding to 1.1 billion USD in 2012, according to Gartner. However, Microsoft is very serious about the Dynamics CRM platform — a platform that has grown rapidly in recent years. Dynamics CRM is available both as a downloadable version (around $5,000 for the server software and around $1,100 per named user) and as a hosted web version (at $65 per month).

The most outstanding advantage of this customer care software is its integration with many other Microsoft applications, from simple ones like Outlook to complex resource-planning applications like Dynamics GP. Microsoft has also released a Dynamics CRM app for smartphones, which runs on iOS devices, Android phones, Windows Phone, and Windows 8 tablets.

Businesses that use Outlook should consider using Dynamics CRM because it simplifies tracking email for an account, a contact, or a sales opportunity. However, some people do not get along with Dynamics CRM's user interface — especially the browser-based interface — because this CRM software's interface makes navigation difficult.

Limitations:

The cost is very high and hard for Vietnamese businesses to afford.

Freshsales software

Freshsales CRM is a simple yet powerful CRM platform, considered a great starting point for small and growing businesses.

Freshsales is a CRM tool aimed at businesses thanks to its affordable pricing and easy-to-use interface. In addition, it integrates a built-in feature set that is extremely useful and can meet many different needs if users take the time to explore it. Overall, although it still has a few limitations in some respects compared to other CRM software such as Apptivo and Zoho CRM, Freshsales CRM remains an application well worth considering for small and medium-sized businesses.

Limitations:

Better suited to small and medium-sized businesses than large enterprises.

Apptivo software

An affordable price, an easy-to-use interface, and extensive customization capabilities make it an editors' choice, especially for small businesses that want to get started with CRM quickly.

Apptivo, starting at $10/month, may not be as well known as options like Salesforce Sales Cloud Lightning Professional and Zoho CRM, but it is still a powerful customer relationship management (CRM) platform, especially in terms of customizability.

Companies that need to adjust the CRM platform will find a solution by contacting Apptivo. After customizing it themselves, users can do just about everything with the Apptivo interface.

Finally, Apptivo offers a solution for small and medium-sized businesses, since it is both easy to learn and not too hard on the budget.

Limitations:

Apptivo only suits small and medium-sized businesses, so it is not the top choice for using CRM to grow an enterprise.

Zoho software

Zoho CRM is easy-to-use, budget-friendly CRM software for small businesses with limited investment capital.

Zoho CRM is a Web-based CRM solution providing customer management, marketing automation, and departmental systems.

The free version of Zoho CRM supports up to 10 users with 5,000 customer records, plus a mobile app. Upgrading to another version (more users, more features, and 100,000 records) costs just $12/user/month.

Limitations:

Like several of the software above, it only suits small and medium-sized businesses.

In this article, we have introduced the 15 best CRM software today, both domestic and international. Through this article, we can all see that every piece of software has its own strengths and weaknesses. SimERP hopes your business will make the right choice, achieve effective customer management, and earn ever more love and trust from customers.

Choosing the free or paid CRM customer management software that best fits you

These are all CRM software with similar features but different prices and operating models. When choosing, prioritize low-cost or free software if you are a small business, or prioritize software whose operating model fits your business if you are a well-resourced enterprise.

We hope this article helps you decide which software fits your business. Don't miss SimCRM's upcoming articles!

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